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Samsung-OLED-TV

For the last few years, the OLED market has largely been carve up between two companies: Samsung and LG. LG has done the bulk of the recent television launches and introductions, while Samsung owns the overwhelming majority of the market for mobile AMOLED screens.

A new report from Sammobile suggests the ii firms will turn this split on its head by chasing each others' business segments this year. Samsung is reportedly finalizing tests on its ain 8th-generation OLED technology and will invest in scaling the technology up, while LG is investing in mobile displays to ramp its own product of small screens suitable for smartphones and other devices.

While both technologies are based on OLED, they aren't necessarily implemented in the same way. Factors similar burn-in, blue OLED longevity, and overall power consumption can exist dealt with differently depending on the course factor, and LG evidently has the luxury of far college power consumption at the device level.

These trends reflect longer-term aims rather than major short-term innovations. Only a calendar month ago, Samsung announced that information technology would double-down on quantum dot engineering and innovate 14 new Goggle box models powered by that tech merely this yr. The advantages of OLED are that information technology doesn't rely on a backlight, can describe less power in some circumstances (exactly which depends on the type of content) and color accuracy and viewing angles are often superior to traditional LCDs. Samsung, even so, is going with quantum dot LCDs for the most-term future equally a way to ameliorate image quality.

LG OLED wallpaper TV

LG has been turning heads with its televisions for years and now wants to bring the aforementioned tech to minor screens

Unlike past years, when OLED televisions were basically shown off at merchandise shows and never sold in-marketplace, you actually tin can buy an OLED television today, provided yous're willing to pay some serious cash for it. A 1080p 55-inch OLED screen from LG is currently about $ii,000 on Amazon, while the 4K version is $3,000. While that's a far weep from the eleven-inch OLED TV Sony once introduced with a list cost of $11,000, a mod LED television receiver in the aforementioned 50-55-inch course factor tin exist every bit cheap as $350 (1080p) and $800 for a higher-end 4K Samsung model.

While the situation has improved enormously, OLED is still 2x-4x more than expensive depending on which models you choose and which features you like. Given that the goggle box market tends to be quite price-sensitive, manufacturers may lean on features like HDR to push button OLED awareness in the next few years. Reports suggest that despite progress, OLEDs remain significantly more expensive to manufacture and then displays based on quantum dots or traditional LCDs, so this may be a style to keep OLED at the top of the market place and profitable while companies hunt for ways to drive costs down further.